If you haven´t already, check out the podcast for On The Page. It´s a podcast about writing screenplays, etc. One of the latest episode, 133: The story of the trailer, discusses the craft of making a movie trailer. Interesting stuff. It´s also available on iTunes.
http://onthepage.tv/archive/episode-133-the-story-of-the-trailer/
Previously "Prevues of Coming Attractions"
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